Media
Media consulting in Kazakhstan and international markets, effective positioning and promotion through omnichannel communications
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ISPG
CONTACTS
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PROJECTS
OUR SERVICES
ISPG TEAM
Formation and implementation of
media strategy
Implementation of media and PR
project
Consulting on interactions with
the media community
Writing and publishing of both editorial
and sponsored articles in top
international publications
As part of the PR campaign to promote your product ISPG will use an effective
combination of paid (sponsored) and editorial content
The main advantage of PR campaigns conducted by ISPG is the emphasis on the use of editorial content
Editorial content represents a non-advertising/non-sponsored placement of articles in major international publications through direct engagement with editorial
teams. Editorial content is published without additional sponsorship.
The likelihood of attracting the attention of the target audience to the content within the editorial material is higher, compared with the sponsored / advertising content, because in the editorial format the information is perceived as relevant, true and unbiased
