Media consulting in Kazakhstan and international markets, effective positioning and promotion through omnichannel communications
Media
ISPG
RU
Formation and implementation of media strategy
Development of a strategy for a single positioning of the event, a common understanding of the mission and goals of the event by all participants of the event and the media
Implementation of media and PR project
Consulting on interactions with the media community
Writing and publishing of both editoria
and sponsored articles in top international publications
As part of the PR campaign to promote your product ISPG will use an effective combination of paid (sponsored) and editorial content
The main advantage of PR campaigns conducted by ISPG is the emphasis on the use of editorial content
Editorial content represents a non-advertising/non-sponsored placement of articles in major international publications through direct engagement with editorial teams. Editorial content is published without additional sponsorship.
The likelihood of attracting the attention of the target audience to the content within the editorial material is higher, compared with the sponsored / advertising content, because in the editorial format the information is perceived as relevant, true and unbiased
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